Music and innovation share one thing: they thrive on creativity. That’s why Playtech Live Latvia proudly supported the Hit of the Year Campaign, led by one of Latvia’s most popular radio stations. The aim of the campaign was to find the best and most loved Latvian song. With promotion across radio and social media, the campaign generated 3 million impressions, sparking interest among musicians and audiences aged 18–25, a perfect fit for our employer branding goals.
Our goal was to champion promising fresh talent and show that Playtech stands for growth and opportunity. We invented a special award and granted it to Stirna, a promising young artist at the very start of her career. We also provided her with a gift card to fund her next song, plus guidance on finding a great producer and legal advice. We were proud to deliver real support through empowering creativity. With the slogan ‘Playtech – your brightest start of the career,’ the campaign reinforced our ambition to position Playtech Live Latvia as an exceptional employer and one that champions and supports career development and growth. This campaign also reinforced our commitment to investing in future talent, celebrating ambition, and helping bright stars shine.
The photo shares the moment, when Stirna shared her excitement about the received recognition with more than 8K Instagram followers.
